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Greg Burton: The Better Part of Me

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"Multi-talented and multi-dimensional up and coming pop/rock singer and songwriter, Greg Burton, is a force to be reckoned with in this age of cookie cutter sounding music. A true artist in every sense of the word, with his guitar in hand and a powerful voice.  Greg has already gained impressive accolades such as songwriting awards from the Billboard Song Contest, The John Lennon Songwriting Contest, The Great American Song Competition and the Mid-Atlantic Song Contest. On his debut CD, Burton poetically relates his own journey as an artist on the track On My Way. A work of art is the best way to describe Greg's music - heavily acoustic driven it is his lyrics and voice that draws listeners in for a joyride full of emotions and thoughts.  Real talent is never out of place in the entertainment business and Greg possesses all that is real in music."

"When you listen to Greg Burton's music/lyrics you can tell he is searching, longing for that THING,  something to free him from the mundane world.  And then you hear his voice hit those high notes, and it's so cathartic - you know that his feet don't actually touch the ground when he walks."

Greg Burton may be a do-gooder by day, but he's a rock star by night.

The vice president of marketing, communications and external affairs for Big Brothers Big Sisters Southeastern Pennsylvania will play at the Performance Annex (6 Main Ave., Berwyn) on Friday, with proceeds benefiting BBBS. He also donates proceeds from his album, "The Better Part of Me" (available on iTunes), to Alex's Lemonade Stand.

Burton said he was inspired to give during a visit to a Children's Hospital of Philadelphia specialty-care facility in King of Prussia with his young son. "We saw kids where treatment was just part of their everyday lives," he said. He wanted to give back in any way he could.

Burton said his sound is influenced by the likes of Damien RiceJames TaylorTrain and Jack Johnson.

Before entering the nonprofit world, Burton was in the a cappella group New Image, which was hired as a warm-up act on "The Cosby Show" for two years. He gave up the musician's life to have children and settle down.

* BBBS also will get a boost from the Eagles on Sept. 16 when Boyds and Zarwin Baum DeVito Kaplan Schaer Toddy P.C. host Fashion Touchdown, in which the Eagles' Jeremy MaclinFletcher Cox, Jon Dorenbos and DeMeco Ryans will don spiffy duds at Boyds (1818 Chestnut St.) to benefit the program. Get $99 (or VIP at $175) tickets by calling 215-569-2800. Fox 29's Mike Jerrick and Alex Holley will emcee the event.